DDR Redevelopment Initiative Expands to Puerto Rico

Oct 17, 2011

BEACHWOOD, Ohio, Oct. 17, 2011 /PRNewswire/ -- DDR Corp. (NYSE: DDR) today announced plans to redevelop four shopping centers in Puerto RicoPlaza del Sol and Rexville Plaza in Bayamon, Plaza del Norte in Hatillo and Plaza Escorial in Carolina.

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"These redevelopments are being driven by strong tenant demand for high-quality space, and with limited new construction on the island, our centers continue to offer a compelling choice for expanding retailers," said Paul Freddo, senior executive vice president of leasing & development for DDR.  

DDR is making a gross investment in these centers of over $50 million and projects to generate a return that exceeds the Company's 10 percent return on investment threshold for redevelopment. The projects will be funded with retained cash flow and capital recycled from the continued disposition of non-prime assets.  

The redevelopment at Plaza del Sol, a 676,000 square-foot enclosed mall that features Walmart, Home Depot, Caribbean Cinemas and Bed Bath & Beyond, is expected to start in early 2012. The project includes relocating the existing food court and converting the former food court into approximately 25,000 square feet of in-line space in the highly-desired and highly-trafficked central corridor of the mall. The expected completion date is late 2012. It is anticipated the redevelopment and re-merchandising effort will further enhance the current sales per square foot of over $500.  

Plaza del Norte, a 671,000 square-foot enclosed mall that also generates over $500 in sales per square foot and features Walmart, Sears, Toys "R" Us and T.J.Maxx, will be redeveloped to include a 30,000 square-foot expansion and renovation of the existing JCPenney. The project also includes the addition of a new Rooms To Go, the combination of three small shop units to accommodate a new PetSmart, new carts and kiosks and a significant interior and exterior renovation. The project is expected to be completed in early 2013.

The improvements at Rexville Plaza include the addition of new CVS and Marshalls stores in the space currently occupied by an underperforming Pueblo Supermarket. In addition, the redevelopment and re-merchandising strategy will greatly enhance the property level cash flow and significantly upgrade the physical components of the asset. The project is expected to be completed in summer 2012.

The project at Plaza Escorial, which currently features a Walmart and Sam's Club that together generate annual sales in excess of $250 million, will include the addition of a new PetSmart store which will open prior to year end in the space formerly occupied by Borders. This location will represent PetSmart's fourth location in a DDR center in Puerto Rico.

"This investment in a number of our most productive assets will improve the experience for our shoppers and solidify the market-leading position for these prime centers," concluded Mr. Freddo.

About DDR

DDR is an owner and manager of 546 value-oriented shopping centers representing 126 million square feet in 41 states, Puerto Rico and Brazil. The company's assets are concentrated in high barrier-to-entry markets with stable populations and high growth potential and its portfolio is actively managed to create long-term shareholder value. DDR is a self-administered and self-managed REIT operating as a fully integrated real estate company, and is publicly traded on the New York Stock Exchange under the ticker symbol DDR. Additional information about the company is available at www.ddr.com.


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